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Why should you organize a LinkedIn training? There are many reasons to organize a LinkedIn training.
LinkedIn is with 470 million professional users world wide and available in 200 regions a serious platform. Professionals from all kind of professions have a profile and their own network. They share their knowledge in groups. Companies can reach their target audience through company pages. LinkedIn is about serious business.
Jan Willem Alphenaar Public speaker, trainer and author
Jan Willem Alphenaar is renowned to be one of the leading LinkedIn Experts. His business, sales and communication experience makes him a valuable expert.
Jan Willem Alphenaar started using LinkedIn 2005. Since 2011 he trains people in the usage and the potential of this professional Network. Fascinated by the opportunities this platform has to offer (actually he is a LinkedIn Nerd) he is always on of the first to publish (video or blog) about the new developments and features.
The PEAS © model for Social Selling with LinkedIn
What is the PEAS © model?
The PEAS © model is developed by Jan Willem Alphenaar in Februari 2016 for Philips MMD to make the international sales teams successful with Online Selling using Social Media. Also known as Social Selling
The model consist of 4 elements:
P (Profile) – Every member should have a complete profile that can be found and gives a good first impression.
E (Extend your reach) – Connecting with the right people, key decision makers, peers and other potential interesting people.
A – (Add Value) – Having a good network has no value, when you do not have any value for the network. This part is about sharing (content marketing) and engagement.
S – (Succes) – When the three previous steps are done, success will come to you. Success like leads, appointments, etc…
The model is internationally succesfully used by companies like Philips, Unilever, Bolidt, Organge Works, International Practice Group and Teijin Aramid.
The PEAS © model is the base for all my LinkedIn sessions.